Collection: PART 1


IDEAS FACTORY: 11/09 & 13/09

How has working in a small group affected how you gather and analyse information?
It is easier to gather information as each member could be set a task and solemnly research that and at the end we just put it together however I need to always keep in mind that I am not working alone and I must not diverge from my topic and go into many associations. The analysing was a bit tricky as each person had their own perspective and understanding of the topic. 

What are the challenges and benefits of working in a group?
There are many challenges like language barrier -- if some member aren't that fluent on expressing their thoughts in english it makes the communication and understanding harder. Sometimes it is difficult to find an agreement point because the ideas clash with each other but working in a group has some positive sides too, for example, when listening to one of the member talking you can absorb so much new information and expand your own ideas, by everyone thinking different you all bring different thing to the table which makes the work stronger and more versatile. 

How have you found the experience of researching and generating ideas without the internet?
The generating ideas part is quite easy without any previous research however, your ideas are quite limited and you don't expand much. To research without the internet was the hardest, because most of the books i wanted to use were already being used by someone else who I didn't know who it was so it was really limited.



Today has involved working with restrictions. To what extent did this affect your design process (positive & negative)?
In a way it made me become more creative with the way I produced my letters. It made me accept my mistakes and evolve from them, not letting them stop me from progressing. It also freed my imagination because there was no previous plan and I had to do it right then and there. The fact that we were restricted to using a single rectangle to produce the letter made me think in a more economic way. However, some of the ideas I had were too ambitions for the restrictions given so I had to change the design.

How did you select your location for your photo? was it the right choice? Did it communicate the way you intended?
I associated my letter's shape to the organic form of a shell, especially the one lobsters usually live in which is called conch. The structure of a conch reminds of the golden circle which is formed by curve lines that in a swirling movement create a circle.

From searching around the Archway campus, I found a wall made out of wood plaques where you can see the knots of the wood and I thought that would be the perfect location, however when trying to put the letter near it the background was too light and the colours fused, instead of contrasting. Since I had no more time to look for another I opted to take a picture of the letter on a black background and work on the picture on Photoshop. 

In conclusion, if I had managed my time better and found another location, the message would've been better communicated. 


concha t.jpg



The purpose of today's crit was to present and explain our work and in order to ask or be asked question about it. Crits help me to have confidence when presenting my work, the feedback was quite helpful and it was also nice to hear about others people's projects and ideas.

From the feedback I received, the outcome was effective but needed small twicks to it such as:

  • About the poster:

They suggested that I boost the outline of the letters to make it more visible and defined.
Try to put the poster in landscape, so that the focus goes mostly to the letter and not the background, also by changing it to landscape it creates more harmony and the letter not as tiny in comparison to the backdrop.
Test texture of shells on letters or background, which I tired but it doesn't look that pleasing, in my opinion. I also showed it to some of my colleagues and they agreed.

  • About the 3D letterform:

Transform the maquette into something more aesthetically pleasing and not so rough. For this I am going to try to use, wire for the skeleton of the structure and then fill it with either plaster, or with paper mache technique.



LAYOUT: 09/10

In today's lesson I realised how the layout of magazines, newspapers, etc is actually just the superficial part of the work because there's a grid underneath that needs to be followed in oder to create harmony to the reader. I also learned that there are varied types of grip form the standard, linear ones to more worked on and creative ones. 

The process of creating a layout without a non-digital method made the task more interesting and challenging, because, usually, by using the computers there are already templates that you just have to fill them up with whatever content you have but creating one "manually" with inspiration from something that we found around Archway, made me think in a way where the text/images positioned on the layout I created had to be clear to read. 

I also had to pay attention to scale, organisation and time management as we had to present this at the end of the class. Overall, I think that my final layout was quite successful, I plan on using this broken glass inspired aspect as the cover of the magazine, because of how intriguing it is; I feel that by using it as a cover will also invite the customer in to take a look on the inside of my booklet.



Today's lesson started with showing the research we had done during the weekend, on how we interact with Graphic Communication Design on an everyday basis, to our groups of 4. It was a nice experience as I got see different intakes on the task, because while some focused on advertising, others focused on museum exhibition/installations.

After this, we were put in other groups where we were given a quote to brainstorm on, which was a successful task as the communication in my group was fluid and everyone respected each others opinion. With the help of other groups we got even more quotes and ideas on what to do for our quote.

The fact that I got along with the group I was in, helped a lot during the process of getting my ideas across and finding a way to merge all of our ideas into a coherent one, which also gave us some extra time to see if the "interact" experience would work out.

Overall, it was a good experience. We managed to plan everything for the next day, the feedback we got from our tutor was good, however the problems we will face are: how to get our idea across to other people who might not have experience with art and how to make people spend their time on us and our work.




As I am receiving the videos from my other group members I noticed that they didn't take much care if they were recording it on portrait mode or landscape, which made the editing a bit more challenging and some of the footage not useful. 

The other thing I've noticed was the fact that some of the people, especially children, didn't really understand the concept so instead of taking time and analysing their last drawing to make a better one the next time -- showing improvement/progression, they did the three drawings in the space of 5 seconds, which is something it should have taken them 30 seconds to 1 minute to complete. 

After having an emergency meeting with my group over the phone, we decided to do another trial run but this time we tried with a different public, one who has some sort of experience in fine art  -- CSM students. The final result was completely different, this time they understood the message and tried to do as they were said, however even though some had understood the task, their first drawing was better than the last one and in my opinion that happened because, on the first run, they were not so worried about it being "bad" -- because they would improve it by the the third try -- so their movements on paper were more fluid, but as soon as they got to the second one they took more time, the movements were not as fluid and it was even rougher by the third. 

From this, I concluded that the more they overthink the task the less progress will be shown.



Today's lesson started with us being blindfolded and talking about our take on white space, I found this process quite interesting and free, it helped me talk freely about my idea and express my opinion without feeling judged, especially by someone's look, it also helped me concentrate on what other people were saying as my camp of vision was blocked which helped concentrate on solemnly the words that were being spoken. The fact that one person spoke at a time it also made the communication more understandable and fluid. 

While I was blindfolded, I thought about white space as something more personal, like when you stop focusing on your surroundings and your mind is only in  one thing or one person in particularly. 

The task given to us after, was a bit challenging as we had to find white spaces, around Archway, to create a narrative. At first, I just took pictures for the sake of taking them and having different ways to move around but then I remembered my first opinion -- the personal intake -- and I focused on portraits, so I followed my gut instinct and made the first collage, which was white textured paint on top of someone's face, however, in though I liked the end result I couldn't find meaning to it nor ways to expand it so I asked help from one of our tutors, he told me to think deeper and brainstorm about it. After researching some artists, I realised that whenever artists put something like paint, collage, or even take away someone's head, it symbolises the lost of something, whether it is their personality or turning them to something that doesn't stand out much. 

From a brainstorm and Q&A with some of my colleagues, I decided that my work is going to be about the aspect of taking something important away from people, more specifically what makes them unique in their opinion. This is how I came up with my 'Becoming Nothing' Manifesto, which are rules/values that will if followed will turn you into nothing. 

The core of all of this is to find the one thing that defines people and take it away.



How did the visualisation process evolve the idea?
When trying to visualise the idea, at first all of our research didn't really come together, however after some discussion we got to an agreement and from there everything evolved. By taking parts of each others research and brainstorming our ideas, the visualisation came clear when we started to put it on paper (illustrating), which made it easier to see how we could make it aesthetically pleasing yet have a big impact and, in a way, make those who interact with the installation feel uncomfortable.

We also realised that the scale and location were going to use were of extreme importance as we wanted to create a big enough piece to fit even the tallest and largest person and the installation should've been located in the right area so that a lot of people would have free access to it and it would reach the right target market.

When doing the prototype of "The Womb" we realised that it needed to be alive so by using the cameras on our phones, giving light from bottom to top it not only created what we had in mind but it also represented the life inside of a womb when it's seen from an hysteroscopy.

Explain the role of both primary and secondary research in the development of your idea?
From primary research we found the many uses of rubber and it's different types and in addition I did a Q&A to people about their associations to the word rubber and when/where they felt the safest. Then, with the help of the internet and books we found a reference on the movie "The Matrix" where they incubate humans in these capsules which we associated to a womb.

How successful was your groups presentation? How could it have been improved?
In my opinion my groups presentation was okay, we managed to speak about the lead up and the final product clearly however, we should've practiced it a bit more so that our ideas would sound more clear and thought of about putting a warning sign on the outside of the installation in case someone who suffers from panic attacks, claustrophobia and other phobias was warned and only entered at their own risk.





In today's lesson I learned the basic skills of Adobe Illustrator, and how it is about creating shapes which made the work of creating my letters slightly easy as they have a quite complicated shape with folds and all. That task took me some time to get a hang of but once Hannah showed me a "shortcut" the process just flew. I also by mistake added gradient instead of a uniform colour and this made my typeface come together, as it highlighted and gave it the shadows it needed to showcase that my letters were shells. This showed me that we should embrace mistakes and evolve from them.

The process of transforming the typeface from paper to Illustrator thought me that even the most complex things can be simplified.

Now that I've learned about Illustrator, with help of youtube, I plan on strengthening my skills.

TOMORROW : who will you work with? 
how will you finish illustrator task?
photograph letterform on location

THRUSDAY: bring all work for crit - poster, letterform, photo (tumblr), sketchbook also updated



When trying to put our ideas into the video, as I was the one in charge of editing it and my experience with editing videos plus the software I use (iMovie), don't allow me to add the effects we wanted to, which made us change our ideas into something more practical and that we would be able to not only record but edit. 



The main point is having good research which leads to a strong narrative and interesting imagery. From the feedback we got, our video looks as if it is a sneak peak of a movie and people want more just from view those little 30 seconds. 

When presenting, as we forgot our speakers, the quality of the sound wasn't as good as we wanted, especially during the explosion time where the bass is strong to make the audience feel the fall of a building. Our film was mostly about sound and the fact that you couldn't hear certain things, it didn't have the same impact as we wanted it to have.

From watching other people's work, it is safe to conclude that lighting, sound and the quality of the image are very important. Staying loyal to your narrative and having only one is a way of having strong/consistent content because that is what the public looks for. 



The toughest part of this project was to do a collage of the three images by hand, using drawing and without the use of editing apps such as photoshop or Illustrator, but I feel like I was successful on that task. My final image portrayed the essence of Primrose Hills: the relaxed environment, the journey to it and the view, however I feel like my drawing could've been better as I haven't practiced drawing since June. 

The most difficult part was the carving of the mountboard, as my image had a lot of details, which I tried to simplify, because of these details, sometimes in my impatience I would not think about cutting it in a 45 degree angle, using then a 90 degrees one and this made the little pieces come out completely, however I managed to glue them together. 

The part I am proud was creating a new type of texture on the grass. The easiest part was printing it, which I realised that how and the amount of paint you apply to the canvas affects the final result, after four tries we managed to bring out every black space and colour space just how I envisioned.


LAYOUT: 10/10

First and foremost, I am incredibly glad I finally learned how to work with InDesign, it makes the work when printing the magazine much more organised and the quality as best as it can be, with no risks of stretched pages.

To get a hag of InDesign was a bit difficult at first but after I tried as many designs for my booklet a I could, from trying different colours and rearranging pictures and text, to playing with the background. My main problem was the cover of the booklet as I wanted to make and image come through from the negative spaces which imitate the broken glass texture but it didn't work, so as soon as I got home I tried to search for tutorials on youtube but didn't find anything so instead of doing that I decided to just print the way it was but personalise it by cutting the shapes of broken glass by hand with a scalpel and ruler.

The end result of my booklet was good, I quite enjoyed the experience of working digitally but still adding a detail by hand. From the feedback with my peers, they also enjoyed the magazine but told me to boost up the lighting in one of the pictures as it looked slightly dark because of the printing, the part they liked the most was also the cover.



Unfortunately I was sick on the day of executing the task in Tate Modern but I kept in contact with my group in case anything went wrong. 

From the feedback I got from my group at the end of the interaction, I can say that it was a very successful task and people, especially families and their children were the ones who enjoyed it the most and participated without thinking twice. 

Tomorrow (Wednesday) I will receive the video and start editing it.


INTRACT: 26/10

The presentation of our project was not the best, we both managed to talk and explain the work however the visuals of our project were not as clear because as everything was recorded on a phone and then edited on iMovie then transformed for youtube, this process damaged the quality and it got even worse due to the size of the screen where we had to present the video in full screen,  making the image quite grainy, the movements and changes not stabilised and we also forgot to add stills in between trials which is what I think would make the video more comprehensible, as the public would see the three attempts and have time to analyse them. The one strong positive aspect of our video was the background sound, which was a constant almost 

When it comes to improvements, in my opinion, I feel like we should've had used a DSLR camera and payed more attention to angles and the lighting, we also should've had explained in a clearer way to people that don't really have experience in fine art. 

From seeing other people's work, I've realised how camera angles and lighting are very important to show your message to the public, how by having strong and clear references makes it easier to explain your work to people who don't know. 

Moreover, the next chance I get to produce a video I will pay more attention to what materials I will use to have good quality image, devour my research more and practice my speech beforehand so that if I have to interact with the general public I will be able to explain it in a shorter/less complex way.




From my research on artists references, such as the photographer Edson Chagas (whose style of photography/portraits inspire me) and the collage artist Sergei Sviatchenko (because of his use of paint in collaging) plus with the help of my manifesto, I created a storyboard so that when it was time to put my plan to action I had everything prepared. 

I'd say my manifesto helped quite a lot when I was searching of what methods to use to "erase" someone. And with the group discussion, the group members helped me transform the speech in my ideas into something more comprehensible. 



In today's lesson we had to present our work in an installation style, but as it took me some time to print my final images and manifesto (time management problems) the only space left was at the back of the classroom and in result my work wasn't that visible and not many people saw it because of how hidden it was. This made me understand how where you position your work affect affects immensely the end result. However, someone people took their time and got a chance to see it.

As I had images of my final piece on the wall, I had an overthinking moment and felt that when people looked at them they wouldn't really understand what I was trying to show so I added some sort off captions to them and after the crib, the feedback I got is that it was a bit too much as the images and the video already speak for themselves.

Furthermore, next time I won't doubt myself as much and I will make sure to get a good spot if we get to present our works in an installation style again.





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